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By Michele Kadison
![Mix Music Before Online Radio ac mix tape Mix Music Before Online Radio](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tbFX014gxmU1PrLgXBfl7SYIGe9kha0TZPacnAotMUhO9Urmu5Vq830HIbeN7VPB3czLscIpPQhdFCQuBJnYHKDzjhSC_jBp70k4Z23a18RVvXjp-wpQ1EEDatPcchltss=s0-d)
Adult Contemporary music, also called AC,
mix music online,
or The Mix, is a category of mainstream music geared towards 25 to 54
year olds. The Mix is generally divided into three categories that
satisfy sub-groups within this demographic:
Soft (or lite) AC,
Hot AC, and
Urban AC.
Individual tracks in streaming music “club mix” radio stations, for
example, often overlap between categories, but on-the-air radio as well
as Satellite radio stations, cater to each of these four categories,
sometimes with overlaps as musical tastes evolve and as artists begin to
cross over into multiple formats.
Before Mix Music Online: The Early Days
In the early days of radio, the top 40 was played on AM stations,
regardless of what type of music it was, be it ballads, R&B, or more
rock oriented styles. In the 1970s music began to become divided
according to demographic groups and their preferences. Specialized radio
stations began cropping up, playing music specific to various genres.
As music and the listening demographic became more diverse, radio
programmers had to find creative ways to classify sounds which appealed
to maturing age groups. As listeners began to get older and evolve
toward the
mix music online listeners of todya, their
tastes changed, gearing more towards vocal-based music from the 1960s
and on. Adult Contemporary music was born out of this need to create a
pocket for people looking for softer, less demanding sounds.
The FM dial was the first place to introduce “beautiful” music, which
was also called “easy listening.” The FM stations featured popular
vocal-based hits from the 60s as well as more current ballads. In 1961,
Billboard published an Adult Contemporary music chart, which in 1979
became just plain Adult Contemporary. As the genre evolved, rhythmic
dance tracks and teen pop were added, but still maintaining a mainstream
feel that stayed away from hard rock, alternative, and hip hop.
The Mix: AC Evolution
![Mix Music Before Online Radio ac ace of base Mix Music Before Online Radio](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_voGvePjoRz4Cb7LOeo41djKx6HVcYgg3ZXoXgTTNuQLeFUMJ-vQYKUpfdpji5Qwue1RECSSaX7_pQ4rrCd3Zw7xCbCWFwkc8TCiXy0_0htTcNGm9-WZzsDoN4KojucV96IRoSq=s0-d)
After
MTV made its debut, Vh3 was born as an Adult Contemporary version of
its big brother. During the mid 80s you could see artists on Vh3 that
fit into the AC category, which made it very inviting 30 to 40 year olds
who did not feel as comfortable with the MTV format. Videos by
Alanis Morissette,
Hootie & the Blowfish,
Melissa Etheridge,
Ace of Base
were in relatively heavy rotation, rivaling some of the harder rock
videos seen on MTV. Eventually, mainstream AC music became infiltrated
by artists with strong video exposure like
Madonna,
Cyndi Lauper, Culture Club, Whitney Houston, and
Tears for Fears.
Additionally there began to be a profusion of artists who crossed over
from one genre to another, helping to create what is called The Mix.
The Mix: Adult Contemporary Breakdown
Soft AC
![Mix Music Before Online Radio ac avril lavigne Mix Music Before Online Radio](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uWufduFwskemv0B9dX-LHXDgfeYWpf7orC9PEtoly8wrdZ_5CakSCKUNHnpQkIirufUFbzA8-6TsuLeHGp8zjQx1FcQnFvHRj8YaEvqmo5KdnKpzEnseBavkUXVccGc0EINRaxw0M=s0-d)
Born
in the 1970s and evolving through the 80s, this has been the longest
running AC format, and is still popular today. A combination of
middle-of-the-road (MOR), easy listening, and soft rock, its appeal is
to an older demographic of listeners in
mix music online.
Soft AC generally keeps songs in rotation for many years as there is
limited listener pressure to expand the format. Lately newer
guitar-driven sounds have been added to the classics to create a more
diverse mix without compromising Soft AC standards. Some of the artists
include
Avril Lavigne, 2 Doors Down, The Fray, Hinder, and
Fall Out Boy. Added to this are musicians who are considered “cross over”, which includes country artists such as Faith Hill, LeAnn Rimes,
Carrie Underwood, Rascal Flats, and Darius Rucker who are all finding success on both charts.
Hot AC
![Mix Music Before Online Radio ac akon Mix Music Before Online Radio](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tHjGUlPtaqdzLTwLiZo3C5CVtj3Y72IEY7Dp86sUIQG-YDyYPjmgl7rnxXa2-k-h5gEDr88Vvk7U2VrAg6_ErUgbwvATsENlldHBqUJRyLJa5RbNetshd1rCl3pJc=s0-d)
Hot
AC is another area where the balance of music includes sounds from the
early 60s to today’s mainstream hits. It seems that each Hot AC station
has its own formula for determining format, where some stations include
more classics than new
mix music online, or visa versa.
Today the format can often be harder to define as more and more music
falls into “cross over” categories. Still, certain genres remain outside
Hot AC programming such as Alternative, which is too far from the taste
of mainstream listeners.
Since the 2000s however, Hot AC stations have added R&B as well
as hip hop to their play lists. Artists like Akon, Amy Winehouse,
Beyonce, Black Eyed Peas, Ne-Yo, and the Pussycat Dolls are heard on
many of the Hot AC stations, as well as some conventional hard rock
bands such as the
Goo Goo Dolls, Bon Jovi, and
Aerosmith.
Dance music artists like Kylie Minogue, Rihanna, Paula Abdul, and
Madonna are also part of the mix. Slowly Hot AC is stretching its
boundaries by introducing bands like Linkin Park, Third Eye Blind, Pink,
and Red Hot Chili Peppers if programmers feel that local listeners are
receptive.
Mix Music Online: The Current Phenomenon
The modern Adult Contemporary format is currently in a state of flux
as it competes with many top 40 stations. Some AC stations are dropping
soft artists in favor of harder sounds. Artists like Daughtry,
Nickelback, and Kelly Clarkson are staples on mainstream AC stations, as
well as ballad singers like as Josh Groban and Nick Lachey. Because of
changing demographics, which alter the standards for an adult format as
people age, additional categories are forming to embrace changing
tastes. Streaming music “club” mix tracks also create shifts as remixes
give a new energy or dimension to old favorites.
![Mix Music Before Online Radio ac sade smooth operator Mix Music Before Online Radio](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_u0eyJrccA0vusjYzKytUKhVykSxKP70Lf0E3lpL6HlZjcrv_bWzCZlwzQfTSn6_uEL6k2h-INwt55W6D-NvzuD7NFiWQxwF6dJ8g0mCvDSeBIukJS64Isrr3vx4d_EmhprWE_8FUMf0jaHlvPJ=s0-d)
Mainstream
Adult Contemporary is a format that often gets the highest ratings with
listeners aged 24 to 54. Urban and rhythmic AC is geared towards adult
African American audiences, where airplay favors R&B, soul, and some
hip hop artists. Musicians like Luther Vandross, Dionne Warwick, Patti
LaBelle, Toni Braxton, Whitney Houston,
Sade, Aretha Franklin, Michael Jackson, Mary J. Blige, and Des’ree are popular in this format among
mix music online
listeners. Rhythmic AC or “MOViN” features dance music, remixes,
R&B, and early hip hop and caters to African American, Hispanic, and
white audiences. Here everything from soul and R&B hits featured
during the 60s through the 90s, including the Motown sound and disco are
in rotation.
A final AC category has emerged in the past years called Quiet Storm.
Usually this format is heard from early evening until late at night and
features Urban and Soft AC sounds. Whitney Houston, Angela Bofill, Toni
Braxton, En Vogue, Johnny Gill, Anita Baker, and Howard Hewett are good
examples of artists that fit into this pocket, appealing to an adult
demographic of all ethnicities.
Radio programming, whether it is on-air or via satellite, will always
be searching for better ways to satisfy listeners’ tastes and
expectations. Programming will continue to eliminate and add artists as
their popularity ebbs and flows. The one sure thing is that listeners
are constantly aging, which creates a constant demand for music that
falls in the Adult Contemporary category, whatever songs the format —
and any
mix music online radio — embraces in the future.